So the story begins with Dairy Farmer John and his favorite prized cow Mildred. Every morning farmer John would go out to the barn and milk Mildred. She was his best cow and always gave the best milk out of all the cows on the farm. Her milk was high-quality and she always gave plenty of it 2x’s a day on a very consistent basis.
Farmer John was able to create a great dairy business with Mildred and was doing really well. So, being a true entrepreneur, one day farmer John got a brilliant idea. He would go out and milk Mildred not twice but 3x’s a day, get more milk and triple his business. So for the next week farmer John set out to the barn and milked Mildred, morning, noon and night until his heart content. He was able to triple the amount of quality milk he was able to get and thus his business flourished.
With this success, farmer John took it one step further. He decided that if Mildred was able to be milked 3x’s a day then he would now milk her 4x’s a day and quadruple his business. The next 4 days farmer John went out to the barn and milked Mildred as scheduled.
Day 1 ~ The first day Mildred gave 4 nice buckets full of the same high-quality milk.
Day 2 ~ The second day farmer John noticed on the 4th milking of the day, Mildred only gave enough milk to fill the bucket half full. Farmer John shrugged it off as an off day for Mildred and decided that tomorrow Mildred would be back on track with 4 full buckets of high-quality milk.
Day3 ~ On day 3, farmer John went out for the 4th milking and Mildred was only able to fill the bucket a quarter full. Once again, farmer John didn’t think much of it and decided to proceed on schedule the next morning.
Day 4 ~ The morning of the 4th day, farmer John went out to milk Mildred for the 1st milking of the day. Farmer John positioned himself as usual on the left side, grabbed hold of Mildred’s udder, gave it a pull and nothing came out. Farmer John then proceeded to pull again and again but Mildred would give no milk.
He then decided to position himself on the other side of Mildred in hopes of getting milk from the right side. Farmer John pulled and pulled and pulled but Mildred gave no milk. Farmer John got up , scratching his head wondering why his prized cow that is always so consistent stopped giving milk. He then walked around to the front of Mildred in order to talk to her and give her some encouragement only to see that he had created one really WIDED EYED COW!
From that point on Mildred gave little to no milk and farmer John’s dairy business started to crumble. If only he had realized that just over the fence were a herd of perfectly good cows grazing in the field that could give as much milk as he needed.
So, do you have a bunch of WIDE EYED COWS in your network marketing business?
It’s very common in our business to want to get as much production out of a new rep as possible. So we stop talking to new people about our business and concentrate on that one new rep. We keep pushing them to do something they are not capable of doing and then before we realize it, all we have are a bunch of WIDE EYED COWS running around in our business that end up quitting.
The moral of this story is to keep talking to people and getting more cows!